Persuasive and Informative Functions in Russian Advertising Discourse of Late Nineteenth Century
نویسندگان
چکیده
منابع مشابه
"Russian nervousness": neurasthenia and national identity in nineteenth-century Russia.
"Nothing dies so hard as a word", wrote Harry Quilter in 1892, "-particularly a word nobody understands."' At the end of the nineteenth century, one such word-first uttered in America, but soon reverberating across the Western world-was "neurasthenia". Popularized by the American neurologist George M Beard, this vaguely defined nervous disorder seemed to crop up everywhere, from medical journal...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2015
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2015.v6n4s1p358